Together, R+S and Yourzine will become the leading Marketing Automation Agency of the Benelux!

Brussels, December 18th 2020 – Since 2019, R+S is part of the Springbok Group and in its strive to grow into one of the largest digital marketing players in the Benelux the Belgian marketing group is taking over its Dutch sector colleague Adeptiv, a PostNL subsidiary. “Combining the strengths of both agencies brings together the ideal expertise for well-thought-out marketing automation solutions,” says Jean Durand, Managing Partner of Springbok and R+S.
Together, R+S and Yourzine will become the leading Marketing Automation Agency of the Benelux!
 



Springbok is acquiring Adeptiv, a PostNL subsidiary, and thus becoming one of the largest digital marketing players in Benelux. Springbok is more than doubling its number of employees. The company currently employs 120 people, with Adeptiv this leaps to 280.
Adeptiv is a leading customer journey marketing group with the goal of optimum growth of the customer base and customer value for its clients. This is achieved through the best possible combination of data, technology, creative work and media. Yourzine, Searchresult and Kernel are part of the technology-based, human-driven Adeptiv group. Adeptiv is supported by partnerships with Google, SalesForce, Selligent and Adobe, amongst others. And with clients such as KPN, Rituals and Efteling, they are a leading player in marketing automation, data-driven and customer journey marketing in its own Dutch market.

What does it mean for R+S?

Since 2019, R+S managed to build amazing projects for multiple new clients by partnering closely with the entire Springbok Group in a seamless collaboration. By welcoming Yourzine into our family we are not only consolidating our market-leading position as Selligent and SalesForce supplier, we’re also expanding our services thanks to the expertise of our new Dutch partner in crime.
Together, R+S and Yourzine will become the leading Marketing Automation Agency of the Benelux!

Read the official press release >

 
 

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