Rise + Shine wins content marketing budget for Honda Benelux

BRUSSELS, MAY 6, 2021- The word is out: Honda Benelux has entrusted its content marketing budget to Rise + Shine Agency. The agency, which is part of the Springbok Group, strengthens its reputation as an expert in automotive marketing.
Rise + Shine wins content marketing budget for Honda Benelux

Integrated proposal

Rise + Shine beat out eight other agencies to win the Honda Benelux pitch. In the final round, where only Emakina and Duke & Grace remained, Rise + Shine won with an approach that combines all of the Springbok Group's expertise including: strategy, content creation, platform building and performance marketing.


Emotional experiences, data-driven performance

For Jean Durand, Managing Partner of Rise + Shine, winning the Honda pitch is proof that customers see the added value of Springbok Group's broad, integrated approach: "With our specialists in the various agencies, we excel in many communication fields. But we also succeed in bringing them together in the right way. This enabled us to develop customer journeys for Honda that offer strong emotional experiences for the target group, and at the same time, helps Honda realise concrete marketing objectives in a data-driven way. Honda also choose for Salesforce Marketing Cloud and saw our added value as a certified partner. "


Super brand

One of those objectives is to give Honda back the place it deserves in the minds of consumers.

"Honda is a superbrand," says Kim Verhaeghen, co-CEO of Springbok Group. "It has dominated Cannes for years with its Power Of Dreams campaigns. Even today, the Honda name stands for quality, innovation and top performance. Just think of F1, where Honda engines are the power source of the Red Bull team, among others. In motorbikes, the Honda Goldwing is the reference par excellence. And in lawnmower and outboard engines, the Honda name is also the reference.”



In continuous interaction with the international campaigns, Rise + Shine's content marketing programme will reload the Honda brand in the automotive segment with its unique values. At the same time, the platform will also become a place where people can discover Honda's vision for the future. "People are too little aware that Honda is an important pioneer in a lot of areas," explains Kim Verhaeghen. "Research and development have a prominent place in the brand's philosophy that have for decades resulted in groundbreaking ideas and solutions for the mobility needs of tomorrow, in terms of design, technology and use."


A choice with conviction

Magali Joyeux, Marketing Manager Automobile, is looking forward to the collaboration. "Our choice for Rise + Shine was one with conviction and enthusiasm. The team demonstrated in the pitch that they really understand our brand. Moreover, Rise + Shine's strategy and creation were a perfect match for what we had in mind."

The first results of the collaboration between Honda Benelux and Rise + Shine will be seen in the second half of the year.


For more information about this press release, please contact:

Jean Durand: +32 474 86 54 07

Kim Verhaeghen: +32 478 88 18 57


About Rise + Shine

Rise + Shine is a data-driven marketing automation agency, specialised in creating customer engagement and conversion from marketing to sales. The agency works for Burger King, Quick, D'Ieteren, Brico, Tom&Co, Brantano, Siemens, Edenred, AXA, vacature.com, Accent Jobs and Brussels South Charleroi Airport. The team makes marketing more performant by adding a personal touch, identifying prospects, nurturing leads, and stimulating buying behaviour among existing customers.


About Springbok Group

Springbok Group is the digital group above Springbok, Adeptiv, YourZine, SearchResult and Rise + Shine. The different agencies have a common mission: helping clients develop and grow their digital business. They do this by designing, building and scaling digital programmes that turn customer journeys into meaningful experiences that make brands stronger and bigger. Springbok Group puts its mission into practice every day for national and international clients such as Bridgestone, Mercedes-Benz, ENGIE, Albert Heijn, KPN, Efteling, Rituals, and T-Mobile, from its offices in Mechelen (HQ), Brussels, Amsterdam, Utrecht and 's Hertogenbosch. The team consists of 280 people currently.

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