R+S expands data services by joining the Springbok Group

Rise + Shine is one of the leading marketing automation agencies in Belgium, and has enjoyed impressive growth. This comes as no surprise because marketing automation has become really indispensable in digital communication. Nowadays it’s crucial that organisations connect every area of their digital ecosystems. It’s only by doing so that they can address their target groups in each channel personally and consistently. Consumers have come to expect hyper-personal and consistent omnichannel marketing.

“Thanks to the collaboration with Rise + Shine, the Springbok Group gains strategic and technological marketing automation knowledge,” explains Kim Verhaeghen. “More than ever before, this allows us to build fully integrated digital ecosystems for our clients, from strategy to execution. Rise + Shine will continue to operate under its own name.”

For Michel Demoor, Rise + Shine’s founder and strategic director, joining the Springbok Group is a logical step. “We clicked immediately because, just like us, Springbok is very data-driven. For us, data are the basis for building relationships between brands and people, and making digital communication more personal.” Kim Verhaeghen emphasises that Springbok’s Artificial Intelligence knowledge can add new dimensions to marketing automation. “The future of marketing automation will be driven by predictive analytics via AI.”

Rise + Shine was founded in 2015. In just 3 years, the agency has achieved a turnover of €1.8 million and become a team of 20 people. Rise + Shine can include top brands such as Burger King, Quick, D’Ieteren, Brico, Tom&Co, Brantano, Siemens, Edenred, AXA, vacature.com, Accent Jobs and Brussels South Charleroi Airport amongst its clients. “It’s reassuring for these clients that Michel and I will remain on board for the long term,” says Jean Durand, the technological mastermind behind Rise + Shine. “Joining forces with Springbok puts us in a stronger position in the market and fits perfectly into the growth scenario we had envisaged from the start.”

With the arrival of Rise + Shine, Springbok is also expanding its Selligent and Salesforce capabilities. Rise + Shine offers its marketing automation advice and services for every platform. But for Selligent and Salesforce, it is a certified specialist. Amongst other awards, Rise + Shine has also won the Benelux Gold Selligent Award for its vacature.be case study.

With Rise + Shine, the Springbok Group is also gaining a foothold in Brussels. Rise + Shine will remain in its offices at Brussels’ South Station. “This Brussels hub is the perfect base for us to become a leading player, even south of the language border,” says Alexander Cha’ban.

Vincent Van Lingen concludes, “Following the opening of Springbok Paris and the investment in the AI start-up AddRelevance, this is another big step for Springbok. We look forward to further acquisitions in the Netherlands and France to realise our further international ambitions.”

About Springbok

Springbok is a next gen hybrid agency which, thanks to the combination of technology and creativity, creates optimum customer experiences and campaigns. In its approach, Springbok combines the intelligence of a data science consultancy with the creativity of an agency and the methods and people-oriented approach of a UX design studio. By doing so, Springbok can help to build an entire digital ecosystem from website to omnichannel campaigns. The agency does this for international clients such as Mercedes-Benz Benelux, Bridgestone Europe, Medialaan, Daikin Europe, Engie Electrabel, Beko, Xerius and Kinepolis. Since it was founded in 2014, Springbok has grown hugely. Today, it has branches in Mechelen (HQ), Amsterdam and Paris, and the team comprises 110 people.

About Rise and Shine

Rise + Shine is a data-driven marketing agency, specialising in creating customer engagement and conversion, from marketing to sales. It works for Burger King, Quick, D’Ieteren, Brico, Tom&Co, Brantano, Siemens, Edenred, AXA, vacature.com, Accent Jobs and Brussels South Charleroi Airport. The team makes marketing more efficient by adding a personal bond, by identifying high-quality prospects, feeding 1-on-1 leads and stimulating existing customers’ buying behaviour.