CROSS-CHANNEL CAMPAIGN MANAGEMENT
CONSIDER SELLIGENT FOR SOPHISTICATED MID-MARKET CAMPAIGN NEEDS.
(Forrester Q2 2016)
Strategy: personas + consumer journey flows
You know your customers are Googling for information first and foremost. This is moment zero and the start of the customer decision journey.
Together we identify the different buyer personas and the key moments in the decision journey. Then we can start building the first automated marketing flows around them.
We define the trigger, the message, the Call-to- Action, the activation Email and the follow-up or confirmation Email.
Your prospects will move forward in the Hubspot sales funnel because they get the right push at the right time.
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